Why Taxi Cab Advertising in Boston is so effective
Taxi advertising continues to serve as one of the strongest Out-of-Home Media advertising options for branding or driving traffic to your business. With a population of over six million, Boston is the number 7 DMA (designated market area) in the country making it a commanding media market. Boston welcomes more than 10 million visitors yearly from all over the world. Each Taxi Top ad in Boston generates over 5,000 daily impressions resulting in a low CPM (cost per thousand impressions) of under $1.75. More than 1,500 Taxi Tops dominate the streets of Metro Boston, guaranteeing businesses an extremely high level of visibility and coverage throughout the city.
The Advantages of Taxi Advertising in Boston
Taxis only go where people are so they are in different parts of the city at different times of the day. As an example, taxis may only go to the Financial District during the day, provide coverage in Boston area neighborhoods during drive times, work in the Theatre District at 7pm and at the club scene later at night. Companies advertise on small or larger numbers of vehicles to choose the best amount of exposure. The entire taxi cab fleet works for you. The Taxi Top Ads are fully illuminated at night assuring that businesses can saturate a market 18-24 hours daily, seven days a week, all month long. Taxi advertising in Boston is a high-visibility advertising medium that delivers superior recall reaching a local, business and tourist audience.
Taxi advertising media options are extremely diverse and include “all” of the following:
- 2 Sided Tops
- Digital Smart Tops
- Digital In-Taxi Network
- Extension Tops
- Custom 3D Tops
- Full Sedan Wraps
- 3D Embellishments
Taxi route coverage in Boston includes all of the following:
- Beacon Hill
- Newbury Street
- Fenway Park
- Financial District
- Back Bay
- Freedom Trail
- Quincy Market
- Logan International Airport
Post submitted on August 6th, 2010 by Phil Morton, VP/Sr. OOH Media Planner, Billboard Connection of Massachusetts.
Phil Morton has served as a Co-Owner/Sr. OOH Media Planner for Billboard Connection of MA since 2006. Mr. Morton brings more than 20 years of Marketing/Business Development and Entrepreneurial experience having previously served as President/Owner of Stonington Associates of MA, an Executive Recruiting Firm specializing in Banking & Financial Services. Mr. Morton currently serves as a Billboard Connection Mentor to more than 50 Billboard Connection offices/owners throughout the U.S./The UK and Australia. Phil Morton also serves as a Member of the Outdoor Advertising Association of America and proudly serves as a member/former Chairman of the Business/Education Partnership Committee for the United Chamber of Commerce in Franklin, MA.
Since 1997, Billboard Connection (U.S.) has used our outdoor advertising expertise to help companies of every size find and negotiate premier outdoor advertising locations throughout Boston, New England and the U.S. We are solely Out-of-Home advertising specialists with one vested interest; getting your message on outdoor structures at the best possible lease rates. Billboard Connection offers a full-range of services including location and traffic count analysis to graphic design, account management and printing & installation. We will deliver your advertising message utilizing a variety of outdoor advertising media. From billboards to poster showings, malls, transit, taxi tops, airport displays, movie theaters or one of the many other forms of Out-of-Home Media, your message will be delivered to the largest number of consumers with the lowest CPM (cost per thousand impressions).
Visit our website for more information: