Taxi Advertising in Boston – Why it Works

Taxi Advertising in Boston – Why it Works

Taxi advertising in Boston continues to serve as one of the premier Out-of-Home advertising options for branding or driving new traffic to your business. With a population of over six million, Boston is the #7 designated market area in the country making it a commanding media market. Boston welcomes more than 10 million visitors yearly from all over the world. Each Taxi Top ad in Boston generates over 5,000 daily impressions resulting in a low CPM (cost per thousand impressions) of under $1.75.  More than 1,500 Taxi Tops dominate the streets of Metro Boston, guaranteeing businesses an extremely high level of visibility and coverage throughout the city.

Cambridge College POP-3The Advantages of Taxi Advertising in Boston

Taxis only go where people are so they are in different parts of the city at different times of the day. As an example, taxis may only go to the Financial District during the day, provide coverage in Boston area neighborhoods during drive times, work in the Theatre District at 7pm and at the club scene later at night. Companies advertise on small or larger numbers of vehicles to choose the best amount of exposure. The entire taxi cab fleet works for you. The Taxi Top Ads are fully illuminated at night assuring that businesses can saturate a market 18-24 hours daily, seven days a week, all month long. Taxi advertising in Boston is a high-visibility advertising medium that delivers superior recall reaching a local, business and tourist audience.

Taxi advertising media options are extremely diverse and include “all” of the following:

  • 2 Sided Tops
  • Digital Smart Tops
  • Digital In-Taxi Network
  • Extension Tops
  • Custom 3D Tops
  • Full Sedan Wraps
  • 3D Embellishments

Taxi route coverage in Boston includes all of the following:

  • Downtown
  • Beacon Hill
  • Harvard
  • Newbury Street
  • Fenway Park
  • MIT
  • Financial District
  • Back Bay
  • Worcester
  • Freedom Trail
  • Quincy Market
  • Logan International Airport

Post submitted by Phil Morton, Sr. Out-of-Home Media Planner, Billboard Connection of MA.

Billboard Connection

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