Billboard Ads & Co-op Advertising Reimbursement
What is Co-op Advertising? According to Co-op Connect (a website designed for Dealers seeking details about US Manufacturer co-op programs): Co-op advertising is short for “cooperative advertising”. Co-op advertising is an arrangement between a manufacturer (or distributor) and their reseller to market a product or service for the benefit of both parties. Typically, a manufacturer will give their resellers some portion of money (either through…