Cat: Digital Billboards
Porter & Chester Institute – Digital Billboard Campaign, Rt. 24 Randolph, MA
Billboard Connection worked closely with Porter & Chester Institute to secure a digital ad spot on this great LED billboard for a full-year lease in 2014. The goal of the ad campaign was for general branding purposes for their nine campus locations (including Randolph). Additionally, P&C Institute utilized the option of changing creative content regularly during the rental period to promote new semester information and deadlines. This state-of-the-art digital unit is passed by more than 120,000 (18+) drivers daily on Rt. 24 north toward Boston.