Cat: Taxi Top Ads
Cambridge College – Taxi Top ad campaign, Cambridge, MA
Billboard Connection worked closely with the Marketing Group at Cambridge College to determine the best outdoor media options available for a fall marketing campaign. After reviewing all of the options, the Marketing Group selected 25 double-sided, backlit, Taxi Top Ads for their ad campaign. The cabs originate in Harvard Square and they operate all throughout Cambridge, Boston and surrounding communities. The campaign was considered a success and reached hundred’s of thousands of area residents during the eight-week ad campaign.