Cat: Mobile Billboards
Boston Teacher’s Union – 2012 Mobile Billboard Ad Campaign
Billboard Connection was contacted by the Boston Teacher’s Union and asked to submit a proposal for Outdoor Advertising options for a 2012 Public Relations initiative. The goal of the campaign was to reach a large percentage of Metro-Boston area residents. We suggested a Mobile Billboard campaign targeting the downtown area for five days as well as stationary locations near highly-attended downtown-area events. Additionally, the Mobile Billboard driver handed out Boston Teacher’s Union collateral (information pamphlets) to event attendees. The Mobile Billboard reached thousands of Boston residents and was considered an overall success.