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Billboard Ads Gain Appeal As Athletic Fees Soar

Massachusetts – (WBZ) BOSTON Playing sports can be a big part of a kid’s high school experience. But it’s an experience that’s becoming too expensive for many families in Massachusetts. “Pay to play” policies in local schools are costing more than just money. In Saugus, athletic fees are rising and can hit $350 per player per sport. “It’s hard, it’s very hard. I know parents that…

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New Billboard Connection Franchise Opens In San Diego

San Diego, CA – SAN DIEGO, CA-(Marketwire – October 2, 2007) – Billboard Connection, a full-service media agency specializing in outdoor advertising, has a new franchise under the ownership of local resident Claire Stanley. In addition to being a franchise owner, Stanley has been president of Stanley Advertising Services for six years. Stanley is serving her eighth year on the San Diego Ad Club Board of…

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Federal Highway Administration gives digital billboards the green light Anywhere

WASHINGTON, D.C. – This week, the Federal Highway Administration issued clear guidance authorizing digital billboards. The four-page document is signed by FHWA associate administrator for planning, environment and realty Gloria M. Shepherd. A portion of the memo reads: “Proposed laws, regulations, and procedures that would allow permitting CEVMS (commercial electronic variable message signs) subject to acceptable criteria do not violate a prohibition against intermittent’ or flashing’…

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Bassin’ Aboard Billboards

Anywhere – Competitive fishing takes a page from nascar with floating ads MIKE ZLOTNICKI, Staff Writer What’s fast and floats and is read all over? A bass boat. The ubiquitous hot rod tool of the professional angler has taken on a new role for anglers and sponsors: floating billboard. Jeffrey Thomas of Broadway is sponsored by the usual suspects — fishing tackle manufacturers — but…

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Boy takes reins of his diabetes and joins in Joslin campaign

U.S. – Sam Murray, 8, appears on a Joslin Diabetes Center billboard on Albany Street, facing I-93. August 12, 2007 Sam Murray, an 8-year-old who lives in Savin Hill, agreed to let his face appear on billboards across Massachusetts for the noblest of reasons: educating people about diabetes and raising money for the Joslin Diabetes Center. “That,” he said, “and because I thought it would be…

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252 Ft. Gun Control Billboard Unveiled

Boston, MA – It looks like a ransom note, but it is not being sent by kidnappers. It is being promoted by the Patrick administration, the Boston Police Department, and the State Police, and delivered to drivers on the Massachusetts Turnpike courtesy of John Rosenthal, a provocative gun control activist from Newton. “We have your President and Congress,” declares the message in letters that look as…

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Digital Billboards are the Future of Outdoor Advertising

Anywhere – Advertising, Business, Marketing Outdoor advertising has gone a step further into the digital age. Large LED billboards are popping up in hot markets and are proving to be quite the success. In fact, many prefer digital outdoor advertising because of its large impact and efficient pricing. Look out for these bright LED billboards as they set the tone for outdoor advertising. A greater number…

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Billboard owners seek to go digital

Massachusetts – The signs are everywhere, especially along Interstate 290 and in and around Worcester. And if billboard companies in the state have their way, those signs may soon be digital. Representatives from the billboard industry are hoping to persuade the Massachusetts Outdoor Advertising Board (OAB) to allow the digital signs along the state’s highways by the end of the summer. The latest in technology, digital…

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