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Health campaign enters second year with new billboards

Massachusetts – Nearly a year ago, the MetroWest Community Health Care Foundation put the national childhood obesity epidemic front and center in the region, with a series of controversial billboards. This year, foundation president Martin Cohen said they aim to keep it there. In the last month, the foundation erected a new series of billboards aimed largely at getting parents to think about the nutritional choices…

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Molson Nabs Viewers for MLB’s Series

U.S. – The Boston Red Sox may have won the World Series, but Molson Coors Brewing Co. hit the most home runs when it came to the number of gross impressions achieved from leveraging its naming rights to Coors Field during Game 4 on Oct. 28. Product placement for Molson Coors delivered more than 1.5 million gross impressions among Persons 18 and older, taking advantage of…

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CBS Profit Rises

New York (Reuters) – CBS Corp <CBS.N> reported a higher-than-expected 8 percent rise in quarterly profit on Thursday, as strength in its publishing and outdoor advertising businesses overcame a depressed radio division. CBS, which runs the most-watched U.S. television network, also said it is prepared for a strike by Hollywood screenwriters and has new programs ready for substitution if contract talks fail. The company has been…

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Billboards in Massachusetts

Boston – FRAMINGHAM The MetroWest Community Health Care Foundation, which launched a campaign targeting childhood obesity Monday, decided to can a later version of its billboard ads because it showed “too much skin.” The campaign targeting parents to showcase the dangers of ignoring their children’s obesity, includes billboard, television and newspaper ads that point parents to the Web site, www.MetroWestKids.org. There parents can learn about the…

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Puppolo speaks out about “Betrayed” billboard

Springfield, Massachusetts – Judas betrayed his friend, Benedict Arnold his country, and now a brightly lit billboard on I-91 in Springfield accuses State Representative Angelo Puppolo of betraying the sanctity of marriage. “All three are examples of betrayal, so I think it was a clear, stark example of what Angelo Puppolo has done,” says Brian Brown, the Executive Director of the National Organization for Marriage The…

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Guide to planning an outdoor ad campaign

The sky’s the limit when you take your advertising to the great outdoors. Anywhere – When you think of outdoor advertising campaigns, billboards are probably the first thing that comes to mind. But while billboard advertising is a great way to get your message out, you should also take advantage of the numerous other types of out-of-home advertising that can pay off in big ways. A…

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Visa and Ford Digitize the Great Outdoors

Anywhere – Check out how brands are delivering interactive elements to potential and current customers on the go. Whether it’s in the air or on a nearby billboard, they’re capturing attention in exciting ways. “Digital is making outdoor sexier.” That brief statement from Alan James, CEO of the U.K.-based Outdoor Advertising Association, best sums up how this market sector appears to be on the cusp of…

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Billboard Ads Gain Appeal As Athletic Fees Soar

Massachusetts – (WBZ) BOSTON Playing sports can be a big part of a kid’s high school experience. But it’s an experience that’s becoming too expensive for many families in Massachusetts. “Pay to play” policies in local schools are costing more than just money. In Saugus, athletic fees are rising and can hit $350 per player per sport. “It’s hard, it’s very hard. I know parents that…

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New Billboard Connection Franchise Opens In San Diego

San Diego, CA – SAN DIEGO, CA-(Marketwire – October 2, 2007) – Billboard Connection, a full-service media agency specializing in outdoor advertising, has a new franchise under the ownership of local resident Claire Stanley. In addition to being a franchise owner, Stanley has been president of Stanley Advertising Services for six years. Stanley is serving her eighth year on the San Diego Ad Club Board of…

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Federal Highway Administration gives digital billboards the green light Anywhere

WASHINGTON, D.C. – This week, the Federal Highway Administration issued clear guidance authorizing digital billboards. The four-page document is signed by FHWA associate administrator for planning, environment and realty Gloria M. Shepherd. A portion of the memo reads: “Proposed laws, regulations, and procedures that would allow permitting CEVMS (commercial electronic variable message signs) subject to acceptable criteria do not violate a prohibition against intermittent’ or flashing’…

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