Why Taxi Cab Advertising in Boston is so effective
Taxi advertising continues to serve as one of the strongest Out-of-Home Media advertising options for branding or driving traffic to your business. With a population of over six million, Boston is the number 7 DMA (designated market area) in the country making it a commanding media market. Boston welcomes more than 10 million visitors yearly from all over the world. Each Taxi Top ad in…
Digital signs enlisted in hunt for Granddad Bandit
RICHMOND, Va.—Photos of a balding, stocky man believed to have robbed 25 banks in 13 states will be plastered on billboards around the country as authorities try to catch the “Granddad Bandit,” the FBI announced Monday. The agency recently traced the string of robberies back to a 2008 holdup of a SunTrust Bank in downtown Richmond. Since then, he is believed to have robbed banks…
The fast lane: Advertising vet’s new venture drives into the market for truckside billboards
In a career that has spanned nearly 20 years, Glenn Anderson has sold advertising in a variety of mediums. And, for his latest venture, Plymouth-based Traffic Drivers Outdoor Advertising, Anderson is taking that expertise out on the road. With Traffic Drivers, Anderson is using open space on the sides of trucks that travel consistent delivery routes, such as those delivering to convenience and liquor stores, throughout…
Esurance Launches Out-of-Home Advertising from Coast to Coast
Auto Insurer Takes New Ad Campaign Outdoors San Francisco, CA — July 13, 2010 /PRNewswire/ — Esurance, the direct-to-consumer personal auto insurance company, is supporting its new brand positioning with the recent launch of an outdoor advertising campaign in several cities across the nation. “People when you want them, technology when you don’t™” represents the fact that Esurance offers car insurance consumers the best of both…
A MASSACHUSETTS man advertising for a kidney with a billboard on his front lawn
Mark Wolper, of Swampcott, is also taking other desperate measures in his search to find a donor, myFOXboston.com said. He has lost one kidney to cancer and the other one is failing. He is about to approach the need for dialysis but wants a live kidney before that happens. Instead of waiting on a list along with 80,000 others in need of a kidney he…
Sniffing for customers, N.C. 150 billboard wafts odor of grilling steak toward road.
There’s something in the air along a busy local road, and it’s not just exhaust fumes: It’s the smell of grilled steak, courtesy of what appears to be the nation’s first scented highway billboard. The Bloom grocery chain, part of Salisbury-based Food Lion, hopes to catch shoppers by the nose by wafting black pepper and charcoal smells from the base of a sign along River…
Billboards Show Clean Beaches
A Gulf Coast town is using digital billboards to show its beaches are oil free. The explosion on the Deepwater Horizon drilling rig has hurt tourism along the Gulf Coast, even in those areas where the massive oil spill hasn’t touched the shore.”Tourism is already being affected and will only decline in the weeks and months to come,” Alabama State Sen.Lowell Barron told theTimesJournal, an…
Students create anti-texting billboards
GRAND RAPIDS, Mich. (WOOD) – As the Michigan House worked to pass the law against texting while driving, Kendall College students were working on their own projects: designing billboards for a campaign against the dangerous practice. Professor Ron Riksen gave out the assignment last week to his freshman graphic design class. Some of the students’ ideas include slogans such as “Road Kill” and “TXT YOUR…
2010 OBIE Award Winners Announced
(Phoenix) – TDA claimed one of the oldest and most prestigious prizes in advertising last night when it won the coveted OBIE Best of Show for its FirstBank campaign. The Outdoor Advertising Association of America (OAAA) announced the winners during a Gala dinner on the last night of the TAB/OAAA Out of Home Media Conference & Marketing Expo. TDA’s winning campaign featured advertisements for local micro-businesses…
Billboards in Rochester
Rochester, N.Y. – Five different billboards in Rochester, in two languages are strategically placed in downtown Rochester. The message, in English or Spanish, is the same: “Stop the guns, drugs and violence, or be our next guest.” Shawn Hemphill, owner of Memories Funeral Home on Hudson Avenue, created the billboard. Everything about it, from the gun to the red lettering, is designed to make people…