Blog


Atheist Ads on Buses Rattle Fort Worth

Atheist Ads on Buses Rattle Fort Worth

FORT WORTH – Stand on a corner in this city and you might get a case of theological whiplash. A public bus rolls by with an atheist message on its side: “Millions of people are good without God.” Seconds later, a van follows bearing a riposte: “I still love you. – God,” with another line that says, “2.1 billion Christians are good with God.” A clash of…

Read More


I’m Too Sporty for My Freeway – Lexus Billboards

I’m Too Sporty for My Freeway – Lexus Billboards

THE ideal spot for a billboard advertising a new car is along a high-traffic road where lots of drivers poking along in grille-to-tailgate traffic have time to read it. Yet those same clogged thoroughfares would be the worst possible places to savor the performance features of a sporty sedan. Toyota’s Lexus division recently mind-melded this contradiction in an outdoor advertising campaign that declares in supersize…

Read More


Peace billboards bring timely message to Boston

Peace billboards bring timely message to Boston

Though not a direct response to the city’s recent wave of violence, eight peace billboards designed by local youth went up Tuesday to promote a very timely message for Boston: peace. The campaign, which focuses on the Dorchester, Mattapan and Roxbury neighborhoods, had been in the works for more than one month before an explosion of late-summer violence — including homicides — in the city, said…

Read More


Auto-Focus: Drivers Like Digital Billboards

Auto-Focus: Drivers Like Digital Billboards

Many Americans believe that digital billboards are helpful to drivers and oppose current efforts to ban them, according to a new survey from the Opinion Research Corporation and Strategy One conducted in late August. Despite the controversy, 80% of survey respondents said they believe roadside digital displays targeting drivers are useful for disseminating important information, including traffic advisories, road conditions and emergency information. Sixty-three percent…

Read More


WonderBra Billboard Causing Accidents?

WonderBra Billboard Causing Accidents?

A 3D advertisement by bra company Wonderbra, which features a well-enhanced woman’s cleavage, is being considered a road safety hazard, as it can be distracting for drivers. The poster, which has been erected near London Waterloo station to promote the company’s new 28 pounds Full Effect brassiere, could cause accidents, warns the Institute of Advanced Motorists (IAM). Wonderbra had caused a quite a stir when,…

Read More


Why Taxi Cab Advertising in Boston is so effective

Why Taxi Cab Advertising in Boston is so effective

Taxi advertising continues to serve as one of the strongest Out-of-Home Media advertising options for branding or driving traffic to your business. With a population of over six million, Boston is the number 7 DMA (designated market area) in the country making it a commanding media market.  Boston welcomes more than 10 million visitors yearly from all over the world.  Each Taxi Top ad in…

Read More


Digital signs enlisted in hunt for Granddad Bandit

Digital signs enlisted in hunt for Granddad Bandit

RICHMOND, Va.—Photos of a balding, stocky man believed to have robbed 25 banks in 13 states will be plastered on billboards around the country as authorities try to catch the “Granddad Bandit,” the FBI announced Monday. The agency recently traced the string of robberies back to a 2008 holdup of a SunTrust Bank in downtown Richmond. Since then, he is believed to have robbed banks…

Read More


The fast lane: Advertising vet’s new venture drives into the market for truckside billboards

The fast lane: Advertising vet’s new venture drives into the market for truckside billboards

In a career that has spanned nearly 20 years, Glenn Anderson has sold advertising in a variety of mediums. And, for his latest venture, Plymouth-based Traffic Drivers Outdoor Advertising, Anderson is taking that expertise out on the road.  With Traffic Drivers, Anderson is using open space on the sides of trucks that travel consistent delivery routes, such as those delivering to convenience and liquor stores, throughout…

Read More


Esurance Launches Out-of-Home Advertising from Coast to Coast

Esurance Launches Out-of-Home Advertising from Coast to Coast

Auto Insurer Takes New Ad Campaign Outdoors San Francisco, CA — July 13, 2010 /PRNewswire/ — Esurance, the direct-to-consumer personal auto insurance company, is supporting its new brand positioning with the recent launch of an outdoor advertising campaign in several cities across the nation. “People when you want them, technology when you don’t™” represents the fact that Esurance offers car insurance consumers the best of both…

Read More


A MASSACHUSETTS man advertising for a kidney with a billboard on his front lawn

Mark Wolper, of Swampcott, is also taking other desperate measures in his search to find a donor, myFOXboston.com said. He has lost one kidney to cancer and the other one is failing. He is about to approach the need for dialysis but wants a live kidney before that happens. Instead of waiting on a list along with 80,000 others in need of a kidney he…

Read More



Page 3 of 612345...Last »