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Friendly’s Launches a High-Energy, High-Five Effort

Friendly’s Launches a High-Energy, High-Five Effort

If you’re the sort of person who gets annoyed when servers sing “Happy Birthday” to a patron or break into a line dance, you might want to avoid Friendly’s. Believing that most chains “don’t display enough energy,” Harsha Agadi, chairman-CEO of the East Coast ice-cream chain, is ramping up “a super aggressive and extremely simple” campaign to “get to the energy level like that of…

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Gillette Shaves Jeter On NYC Billboard

Gillette Shaves Jeter On NYC Billboard

Wait. Isn’t Gillette based in Boston? And they insist on Jeter as a spokesperson? What’s up with that, Gillette? (Yes, we know this billboard is in NYC, but still…) Otherwise, great execution by BBDO.


Armed Robbers’ Pictures To Appear On Billboards

Armed Robbers’ Pictures To Appear On Billboards

BOSTON — The FBI is hoping a new series of billboards will help law enforcement apprehend a team of bank robbers suspected in a series of incidents on the North Shore. Clear Channel has donated space on some of its digital billboards to display images of the suspected robbers and reward information along Interstate 93 in Medford and Stoneham. The FBI Violent Crimes Task Force believes…

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Antibullying Billboard Campaign in Massachusetts

Antibullying Billboard Campaign in Massachusetts

A billboard company is stepping up to donate space for an antibullying ad campaign on more than 100 billboards on roads across Massachusetts. Boston Clear Channel Outdoor has given the space to the Anti-Defamation League’s “Take a Stand Against Bullying” campaign. “Bullying is a serious problem that demands vigilance,” Derrek L. Shulman, New England regional director for the ADL said in a statement. “We now…

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Never Stop Chasing Your Dreams

In the mid 1970s, a man named Sylvester Stallone had a dream of one day becoming a movie actor, but couldn’t find a talent agency in New York City willing to take a chance on him.  After being turned down by hundreds of agencies, he was so broke that he couldn’t afford to pay the heating bill in his apartment. It got to the point…

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Atheist Ads on Buses Rattle Fort Worth

Atheist Ads on Buses Rattle Fort Worth

FORT WORTH – Stand on a corner in this city and you might get a case of theological whiplash. A public bus rolls by with an atheist message on its side: “Millions of people are good without God.” Seconds later, a van follows bearing a riposte: “I still love you. – God,” with another line that says, “2.1 billion Christians are good with God.” A clash of…

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I’m Too Sporty for My Freeway – Lexus Billboards

I’m Too Sporty for My Freeway – Lexus Billboards

THE ideal spot for a billboard advertising a new car is along a high-traffic road where lots of drivers poking along in grille-to-tailgate traffic have time to read it. Yet those same clogged thoroughfares would be the worst possible places to savor the performance features of a sporty sedan. Toyota’s Lexus division recently mind-melded this contradiction in an outdoor advertising campaign that declares in supersize…

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Peace billboards bring timely message to Boston

Peace billboards bring timely message to Boston

Though not a direct response to the city’s recent wave of violence, eight peace billboards designed by local youth went up Tuesday to promote a very timely message for Boston: peace. The campaign, which focuses on the Dorchester, Mattapan and Roxbury neighborhoods, had been in the works for more than one month before an explosion of late-summer violence — including homicides — in the city, said…

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Auto-Focus: Drivers Like Digital Billboards

Auto-Focus: Drivers Like Digital Billboards

Many Americans believe that digital billboards are helpful to drivers and oppose current efforts to ban them, according to a new survey from the Opinion Research Corporation and Strategy One conducted in late August. Despite the controversy, 80% of survey respondents said they believe roadside digital displays targeting drivers are useful for disseminating important information, including traffic advisories, road conditions and emergency information. Sixty-three percent…

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WonderBra Billboard Causing Accidents?

WonderBra Billboard Causing Accidents?

A 3D advertisement by bra company Wonderbra, which features a well-enhanced woman’s cleavage, is being considered a road safety hazard, as it can be distracting for drivers. The poster, which has been erected near London Waterloo station to promote the company’s new 28 pounds Full Effect brassiere, could cause accidents, warns the Institute of Advanced Motorists (IAM). Wonderbra had caused a quite a stir when,…

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