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OOH Industry Brings Happy Faces to Times Square

OOH Industry Brings Happy Faces to Times Square

As part of the annual Advertising Week held in New York from September 23 – 27, OAAA members have launched a campaign to highlight the effectiveness of OOH and its influential relationship to social media. Billboards across the country are proving to the American public that OOH advertising is “EverywhereUR.” The campaign allows Americans everywhere to have their personal photos featured on a digital billboard…

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In Boston and Nationwide, Out-of-Home Responds

In Boston and Nationwide, Out-of-Home Responds

A series of evolving messages on digital billboards assisted the community after the Boston Marathon explosions, while Out-of-Home platforms across the country expressed unity and sympathy.   Digital technology provided “dynamism and adaptability”, summed up by the publication Digital Signage Today. In the Carolinas, an OOH art director created a design featuring a tear on the unicorn from the Boston Marathon’s logo with the tagline, “Pray…

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Mass. gives the go-ahead for electronic billboards

Mass. gives the go-ahead for electronic billboards

Drivers along Massachusetts highways could soon be seeing new, eye-catching scenery: electronic billboards. The new state-approved regulations authorizing the billboards go into effect Dec. 7. They follow a three-year pilot program that tested the digital signs in selected areas and showed that electronic billboards created no safety hazards for motorists, said Sara Lavoie, a spokeswoman for the state Department of Transportation. While opponents fear a…

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Digital Billboard Plan Helps FEMA During Superstorm Sandy

Digital signage used to spread emergency messages at no cost to the taxpayer. During Hurricane Sandy, the Federal Emergency Management Agency and the Outdoor Advertising Association of America worked together closely to provide the public with rapid disaster-related messages at no cost to taxpayers. The medium for these messages was digital signage. As part of a new program initiated during the storm, FEMA officials were…

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Studies count eyes falling on billboards

Studies count eyes falling on billboards

A new scientific method to estimate how many eyeballs fall on roadside billboards was presented Thursday to about 200 advertising professionals in Charlotte. Joseph Philport told members of the American Advertising Federation/Charlotte, formerly the Charlotte Ad Club, that the outdoor advertising industry is being fundamentally changed by the new metrics, which for the first time can deliver demographic information about the effectiveness of billboards. Philport…

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Pro Bono Campaign Aims to Keep the Kings in Sacramento

Pro Bono Campaign Aims to Keep the Kings in Sacramento

BILLBOARDS that went up in Sacramento recently say “Game Over,” with a deflated basketball representing the “O,” and, below that: “If the Kings leave, we all lose.” The billboards direct Sacramentans to a Facebook page, facebook.com/SacDeflated, where an online campaign aims to retain the N.B.A.’s Sacramento Kings, whose owners reportedly are contemplating a move 400 miles to the south, to Anaheim, Calif. Typically pro bono advertising campaigns like this one arise from…

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Local billboards to commemorate 9/11

Local billboards to commemorate 9/11

Clear Channel Outdoor-Boston said its digital billboards will observe a “digital moment of silence” Sunday morning to commemorate the 10th anniversary of the terrorist attacks of Sept. 11, 2001. Technically speaking, Clear Channel Outdoor-Boston’s digital moment of silence will last a bit more than hour. During that time, no commercial ads will be shown on its seven digital billboard faces, only the message, “Pause and Reflect.”…

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Friendly’s Launches a High-Energy, High-Five Effort

Friendly’s Launches a High-Energy, High-Five Effort

If you’re the sort of person who gets annoyed when servers sing “Happy Birthday” to a patron or break into a line dance, you might want to avoid Friendly’s. Believing that most chains “don’t display enough energy,” Harsha Agadi, chairman-CEO of the East Coast ice-cream chain, is ramping up “a super aggressive and extremely simple” campaign to “get to the energy level like that of…

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Gillette Shaves Jeter On NYC Billboard

Gillette Shaves Jeter On NYC Billboard

Wait. Isn’t Gillette based in Boston? And they insist on Jeter as a spokesperson? What’s up with that, Gillette? (Yes, we know this billboard is in NYC, but still…) Otherwise, great execution by BBDO.


Armed Robbers’ Pictures To Appear On Billboards

Armed Robbers’ Pictures To Appear On Billboards

BOSTON — The FBI is hoping a new series of billboards will help law enforcement apprehend a team of bank robbers suspected in a series of incidents on the North Shore. Clear Channel has donated space on some of its digital billboards to display images of the suspected robbers and reward information along Interstate 93 in Medford and Stoneham. The FBI Violent Crimes Task Force believes…

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