Blog


Why billboard advertising makes the most sense – “now”

Why billboard advertising makes the most sense – “now”

It’s not easy crafting a marketing message during a pandemic. It just feels pushy and in-your-face. How do I write this with the sensitivity it deserves? I know first-hand that our clients are looking for impactful and reasonably priced advertising options to try to remain viable in a Covid and post-Covid economy. Introducing “Billboard Advertising”: Billboards are one of the oldest & original advertising forms…

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Billboard Ads & Co-op Advertising Reimbursement

Billboard Ads & Co-op Advertising Reimbursement

What is Co-op Advertising? According to Co-op Connect (a website designed for Dealers seeking details about US Manufacturer co-op programs): Co-op advertising is short for “cooperative advertising”.  Co-op advertising is an arrangement between a manufacturer (or distributor) and their reseller to market a product or service for the benefit of both parties. Typically, a manufacturer will give their resellers some portion of money (either through…

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Digital Billboard (special offers) in Boston and throughout New England

Digital Billboard (special offers) in Boston and throughout New England

“Special Rate” Digital Billboard advertising spots are now available on more 30 premier locations throughout Massachusetts and other New England states.  Eight or ten-second digital ad spots are shared with five (or seven) advertisers 24-hours daily.  Locations include I-93 in Boston, I-90 (the Mass Pike), Rt. 128/95, Rt. 1, 1A, Rt. 495, Rt. 24, Rt. 195, I-290, I-91 and many other locations.  Artwork for digital…

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Digital Billboard Design Tips

Digital Billboard Design Tips

Billboards continue to be a major component of modern day advertising for all types of companies and organizations. They are used as a tool to connect with new potential customers on a daily basis, at all hours of the day.  Consumers take the same routes to commute each day adding great depth to a billboard advertising campaign.  Digital billboards have made the billboard advertising industry…

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Platform Posters

Subway Advertising – lower cost and maximum effect

Subway advertising puts your message right in front of your audience when and where they are in need of a distraction.  Target the hard-to-reach commuter audience including corporate decision makers and executives with high impact transit display ads.  Frequency of ridership means frequency of exposure to your ads during morning and evening rush hours. Rail & Subway ads also influence a completely captive audience of…

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Bus Shelter Advertising – Let your Imagination Run Wild!

Bus Shelter Advertising – Let your Imagination Run Wild!

Bus Shelter Advertising (also known as Transit Shelter ads) are “shockingly good” – and “undeniably effective”.   The shelter ads are always “on” and work for you 24-hours a day, 7-days a week.  Create a billboard at eye level and immerse the public with your message.  A bus shelter is like an “awareness zone” for consumers to feel like they are part of your brand. Advertisers…

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Taxi Top Advertising in most major U.S. cities – Why it “Works”

Taxi Top Advertising in most major U.S. cities – Why it “Works”

Taxi Top advertising continues to serve as one of the premier Out-of-Home advertising options for branding or driving new traffic to your business. Each Taxi Top ad generates over 5,000 daily impressions resulting in a low CPM (cost per thousand impressions) of under $1.75.  Taxi Top ads ensure that advertisers receive an extremely high level of visibility and coverage throughout the city. The Advantages of…

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Welcome to our new website

Welcome to our new website

We are very excited to introduce our new Billboard Connection website. This site is designed to help business owners and agencies explore the myriad of Out-of-Home Advertising options available today. OOH Advertising continues to be one of the fastest growing (but original) forms of business to consumer and B to B marketing. There are now over 100 forms of outdoor media that can be used…

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CBS Outdoor Becomes Outfront Media

CBS Outdoor Becomes Outfront Media

CBS Outdoor is taking on a new name to emphasize that it is a front-and-center player in the steadily growing out-of-home advertising industry. The billboard company that spun off from CBS earlier this year is rebranding itself as Outfront Media, a moniker that embodies the firm’s goal to “lead the evolution of this medium in the digital age,” said Chief Executive Jeremy Male. The company…

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