Blog


Recruiting for high-quality employees using Billboard Advertising – a “winning” strategy

Recruiting for high-quality employees using Billboard Advertising – a “winning” strategy

Have you tried using Billboards to recruit high-quality employees? Business owners and marketing professionals around the world are realizing the amazing benefits of billboard advertising to attract highly skilled candidates for entry to executive-level openings. Billboard advertising is now the “hottest” and most effective tool in the toolbox for identifying top-notch candidates for your open positions. In addition to reaching individuals actively searching for new…

Read More


Why billboard advertising makes the most sense – “now”

Why billboard advertising makes the most sense – “now”

It’s not easy crafting a marketing message during a pandemic. It just feels pushy and in-your-face. How do I write this with the sensitivity it deserves? I know first-hand that our clients are looking for impactful and reasonably priced advertising options to try to remain viable in a Covid and post-Covid economy. Introducing “Billboard Advertising”: Billboards are one of the oldest & original advertising forms…

Read More


Billboard Ads & Co-op Advertising Reimbursement

Billboard Ads & Co-op Advertising Reimbursement

What is Co-op Advertising? According to Co-op Connect (a website designed for Dealers seeking details about US Manufacturer co-op programs): Co-op advertising is short for “cooperative advertising”.  Co-op advertising is an arrangement between a manufacturer (or distributor) and their reseller to market a product or service for the benefit of both parties. Typically, a manufacturer will give their resellers some portion of money (either through…

Read More


Digital Billboard (special offers) in Boston and throughout New England

Digital Billboard (special offers) in Boston and throughout New England

“Special Rate” Digital Billboard advertising spots are now available on more 30 premier locations throughout Massachusetts and other New England states.  Eight or ten-second digital ad spots are shared with five (or seven) advertisers 24-hours daily.  Locations include I-93 in Boston, I-90 (the Mass Pike), Rt. 128/95, Rt. 1, 1A, Rt. 495, Rt. 24, Rt. 195, I-290, I-91 and many other locations.  Artwork for digital…

Read More


Digital Billboard Design Tips

Digital Billboard Design Tips

Billboards continue to be a major component of modern day advertising for all types of companies and organizations. They are used as a tool to connect with new potential customers on a daily basis, at all hours of the day.  Consumers take the same routes to commute each day adding great depth to a billboard advertising campaign.  Digital billboards have made the billboard advertising industry…

Read More


Platform Posters

Subway Advertising – lower cost and maximum effect

Subway advertising puts your message right in front of your audience when and where they are in need of a distraction.  Target the hard-to-reach commuter audience including corporate decision makers and executives with high impact transit display ads.  Frequency of ridership means frequency of exposure to your ads during morning and evening rush hours. Rail & Subway ads also influence a completely captive audience of…

Read More


Billboard Design Tips You Really Need to Know

Billboard Design Tips You Really Need to Know

When it comes to designing billboards there are a few rules you need to follow in order to maximize your outdoor advertising return on investment. Embrace these design tips, and your outdoor advertising response is sure to improve. According to John Morana, President of the company Design My Billboard in Rochester, NY, there are 10 rules to follow to have a successful billboard design:  …

Read More


Bus Shelter Advertising – Let your Imagination Run Wild!

Bus Shelter Advertising – Let your Imagination Run Wild!

Bus Shelter Advertising (also known as Transit Shelter ads) are “shockingly good” – and “undeniably effective”.   The shelter ads are always “on” and work for you 24-hours a day, 7-days a week.  Create a billboard at eye level and immerse the public with your message.  A bus shelter is like an “awareness zone” for consumers to feel like they are part of your brand. Advertisers…

Read More


Taxi Top Advertising in most major U.S. cities – Why it “Works”

Taxi Top Advertising in most major U.S. cities – Why it “Works”

Taxi Top advertising continues to serve as one of the premier Out-of-Home advertising options for branding or driving new traffic to your business. Each Taxi Top ad generates over 5,000 daily impressions resulting in a low CPM (cost per thousand impressions) of under $1.75.  Taxi Top ads ensure that advertisers receive an extremely high level of visibility and coverage throughout the city. The Advantages of…

Read More



Page 1 of 612345...Last »