Why is Out-of-Home Advertising effective?
Out-of home advertising is the second fastest growing advertising medium today trailing only on-line advertising. It influences your customers when they are mobile and most likely to make a decision to buy. The presence of outdoor advertising continually reaches consumers where they live, work, shop and play. Consumers today are avoiding television and radio advertising messages by using digital video recorders and satellite radio. Newspaper circulation has experienced a steady decline for the past 10 years as more and more consumers are reading news on-line. Outdoor advertising can’t be turned off, thrown out or ignored; it’s Big, Bold and Colorful and is one the most cost efficient and effective forms of advertising today.