CBS Outdoor Becomes Outfront Media
CBS Outdoor is taking on a new name to emphasize that it is a front-and-center player in the steadily growing out-of-home advertising industry.
The billboard company that spun off from CBS earlier this year is rebranding itself as Outfront Media, a moniker that embodies the firm’s goal to “lead the evolution of this medium in the digital age,” said Chief Executive Jeremy Male. The company has more than 400,000 displays across the U.S., in high-traffic locations such as Times Square in New York and the Sunset Strip in Los Angeles.
“The new brand really captures who we are as a re-energized company and how we’re looking to really elevate the industry,” Mr. Male said.