Category Archives: Uncategorized


Billboard Ads & Co-op Advertising Reimbursement

Billboard Ads & Co-op Advertising Reimbursement

What is Co-op Advertising? According to Co-op Connect (a website designed for Dealers seeking details about US Manufacturer co-op programs): Co-op advertising is short for “cooperative advertising”.  Co-op advertising is an arrangement between a manufacturer (or distributor) and their reseller to market a product or service for the benefit of both parties. Typically, a manufacturer will give their resellers some portion of money (either through…

Read More


Why billboard advertising makes the most sense – “now”

Why billboard advertising makes the most sense – “now”

It’s not easy crafting a marketing message during a pandemic. It just feels pushy and in-your-face. How do I write this with the sensitivity it deserves? I know first-hand that our clients are looking for impactful and reasonably priced advertising options to try to remain viable in a Covid and post-Covid economy. Introducing “Billboard Advertising”: Billboards are one of the oldest & original advertising forms…

Read More


Digital Billboard (special offers) in Boston and throughout New England

Digital Billboard (special offers) in Boston and throughout New England

“Special Rate” Digital Billboard advertising spots are now available on more 30 premier locations throughout Massachusetts and other New England states.  Eight or ten-second digital ad spots are shared with five (or seven) advertisers 24-hours daily.  Locations include I-93 in Boston, I-90 (the Mass Pike), Rt. 128/95, Rt. 1, 1A, Rt. 495, Rt. 24, Rt. 195, I-290, I-91 and many other locations.  Artwork for digital…

Read More