Billboards are a dominating presence that cannot be turned off, ignored, thrown away or unopened, and remains the true 24/7 form of advertising. Located on key highways, intersections and high traffic zones, billboards are an advertising mainstay. They create brand awareness and name recognition among pedestrians, drivers and passengers. Choose a permanent billboard for directional or point-of-purchase sales or rotate your billboard advertisement to different locations every four weeks for maximum exposure to a variety of customers. Traditionally, bulletins are the largest size billboards. Located on major highways, expressways or principal roadways, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford the greatest visibility due not only to their size, but because they allow creative “customizing” through extensions and embellishments. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure. Digital Billboards (electronic billboards) are high-definition digital screens offering six 10-second digital ad spots 24-hours daily. Digital billboards allow advertisers to customize messages easily, providing a dramatic advertising landscape. Regardless of the program selected, billboards make a creative splash into any market.
Check out this great time-lapse video of pedestrian and vehicle traffic viewing these high-impact Wallscapes on Beacon Hill in Boston:
The Advantages of Billboard Advertising
As the standard of the outdoor advertising industry, billboards offer a high level of consumer exposure to your advertising message. Billboard Ads create tremendous impact due to the massive ad size. Highway billboards typically measure 14’ high x 48’ wide offering a total of 672 square feet of ad space. Because billboards are typically located on interstates, primary roads and at major intersections, they offer high frequency of exposure. Nighttime illumination further increases awareness to consumers. The low CPM (cost per thousand impressions) makes billboards one of the most cost-effective forms of advertising when compared to other media types. Billboard campaigns have the unique ability to quickly build product and brand identity and maintain top of mind awareness.