Shopping Mall Advertising

When it comes to shopping, many advertisers enjoy the prime visibility that varying types of mall advertising provides. The most popular form of mall advertising is kiosks. It’s the next best thing to point-of-purchase advertising. Beyond kiosks, malls are going high tech with digital screens placed near escalators and elevators to gain the attention of a captive audience. An advertiser’s imagination is the only limitation for mall advertising. From wrapped escalator steps and handrails to floor graphics, hanging banners and brand ambassadors, you can promote your brand, product or service to thousands of savvy consumers.

Advantages

The Advantages of Shopping Mall Advertising

Mall Advertising reaches consumers at, or just before point of purchase.
Mall Advertising offers the ability to target consumers who are in the “buying mode.”
Eye popping, full color backlit displays can deliver a clear and dramatic advertising message.
Mall displays are typically positioned at eye level, in a clean & uncluttered environment.

Facts

The Facts about Shopping Mall Advertising

Campaigns can be targeted by geographic or demographic criteria.
In some cases an advertiser can dominate a specific area of the mall by using a combination of advertising formats.
Ads typically positioned in high traffic, line-of-sight locations such as entrances, food court areas and walkways.
Can localize your message, concentrating on your best prospects, minimizing waste.

Media Options