Poster Panel Billboards
Features and Benefits
The Features and Benefits of Poster Panel Billboards
- Posters are often called the "workhorse" in out-of-home advertising because they provide wide distribution and continuity of message.
- Posters are excellent for providing instant consumer awareness for seasonal promotions, special events and new product launches.
- Due to their inexpensive price, they can be used for long-term advertising campaigns and can easily fit in most ad budgets.
- Poster panel ad campaigns can be easily targeted based on geographic and demographic criteria.
- They provide deep market penetration to reach both pedestrian and vehicle traffic at or near point of purchase locations.
- Posters are extremely cost efficient and lower the CPM (cost per thousand impressions) when added to an existing advertising campaign.
- Posters measure 12'H x 25'W and are typically illuminated, further increasing exposure of your ad campaign.
Locations
Poster Panel Billboard Locations
- Poster Panel Billboards are usually located on arterial roads, shopping areas and in downtown metropolitan areas.
- Posters are typically closer in proximity to consumers than standard Bulletins.
Production
Poster Panel Billboard Production
- Posters are digitally/screen printed on recyclable vinyl or paper
Program Length
Poster Panel Billboard Program Length
- Generally purchased on multiple 4-week rotating schedules
- Available in 4-week increments to long-term programs.
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