Taxi advertising offers stand-alone messages targeting pedestrians and drivers, businesspeople, tourists and the convention trade. Each taxi generates an average of 5,000 daily impressions resulting in a low CPM (cost per thousand impressions). Taxis only go where people are so they are in different parts of the city at different times of the day. As an example, taxis may only go to the Financial District during the day, in neighborhoods during drive times, in the theatre district at 7pm and at the club scene later at night.
Taxis can help build a brand or drive foot traffic. You can advertise on small or larger numbers of vehicles to choose the best amount of exposure.
The entire fleet works for you. Illuminated tops ensure that you can saturate a market 18-24 hours per day, seven days a week, all month long.