is a diverse and ever-changing array of out-of-home advertising media located in high-profile venues on city streets and highways. From digital billboards to touch-screen window displays to dramatic projection media, new digital media options are emerging daily. Digital Out-of-Home Advertising (DOOH) benefits location owners and advertisers alike by engaging consumers and extending the reach and effectiveness of marketing messages. Digital is perfect for the advertiser who wants to change their message multiple times during a campaign. Cutting-edge dynamic content makes digital advertising even more effective.