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Digital Billboard (special offers) in Boston and throughout New England

Digital Billboard (special offers) in Boston and throughout New England

“Special Rate” Digital Billboard advertising spots are now available on more 30 premier locations throughout Massachusetts and other New England states.  Eight or ten-second digital ad spots are shared with five (or seven) advertisers 24-hours daily.  Locations include I-93 in Boston, I-90 (the Mass Pike), Rt. 128/95, Rt. 1, 1A, Rt. 495, Rt. 24, Rt. 195, I-290, I-91 and many other locations.  Artwork for digital…

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Political Advertising & Out-of-Home Media in 2016

Political Advertising & Out-of-Home Media in 2016

In today’s campaign world, political advertising is the key to winning, no matter if it is a Presidential race at the federal level or a state or local race for governor, mayor or school board president. Out-of-Home (OOH) advertising has played critical roles over the years in local, state and national contests. With an increasing number of politicians, advocates and third-party groups flooding a never-ending election…

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Digital Billboard Design Tips

Digital Billboard Design Tips

Billboards continue to be a major component of modern day advertising for all types of companies and organizations.  They are used as a tool to connect with new potential customers on a daily basis, at all hours of the day.  Consumers take the same routes to commute each day adding great depth to a billboard advertising campaign.  Digital billboards have made the billboard advertising industry…

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Pedicab Advertising for your Business (Bike Taxi)

Pedicab Advertising for your Business (Bike Taxi)

Pedicab Advertising is the perfect vehicle to deliver your company’s or brand’s message. Pedicabs (Ped-e-cabs) – Pedal-Powered Rickshaws or Bike Taxi’s are an innovative and environmentally-friendly mode of transportation. Pedicabs provide street-level taxi service for 2 or 3 passengers in major cities and tourism hubs throughout the US. Pedicab Advertising is the perfect vehicle to deliver your company’s or brand’s message. Your outdoor ad no…

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Bus Advertising – Moving Billboards for your Business

Bus Advertising – Moving Billboards for your Business

Bus advertising provides outstanding street-level impressions to a metropolitan and suburban audience. Buses go where people go and can always find a crowd.  Whether it’s an entire bus wrap, an exterior side or an interior display, your company will grab attention with a truly moving message. Advertising placed on the exterior of a bus is a circulating billboard. Your ad will be viewed repeatedly by…

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The History of Billboard Advertising

The History of Billboard Advertising

The Roots of Billboard Advertising Advertising began outdoors. The earliest outdoor messages were probably inscriptions on Egyptian monuments.  When Johannes Gutenberg invented the movable type printing in 1450, modern advertising was introduced through the handbill.  In 1796 the first illustrated poster was made when the lithographic process was perfected. Prior to the advent of motor vehicles, primitive examples of billboards were sometimes used to alert…

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Subway Advertising – lower cost and maximum effect

Subway Advertising – lower cost and maximum effect

Subway advertising puts your message right in front of your audience when and where they are in need of a distraction.  Target the hard-to-reach commuter audience including corporate decision makers and executives with high impact transit display ads.  Frequency of ridership means frequency of exposure to your ads during morning and evening rush hours. Rail & Subway ads also influence a completely captive audience of…

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Billboard Design Tips You Really Need to Know

Billboard Design Tips You Really Need to Know

When it comes to designing billboards there are a few rules you need to follow in order to maximize your outdoor advertising return on investment. Embrace these design tips, and your outdoor advertising response is sure to improve. According to John Morana, President of the company Design My Billboard in Rochester, NY, there are 10 rules to follow to have a successful billboard design:  …

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Bus Shelter Advertising – Let your Imagination Run Wild!

Bus Shelter Advertising – Let your Imagination Run Wild!

Bus Shelter Advertising (also known as Transit Shelter ads) are “shockingly good” – and “undeniably effective”.   The shelter ads are always “on” and work for you 24-hours a day, 7-days a week.  Create a billboard at eye level and immerse the public with your message.  A bus shelter is like an “awareness zone” for consumers to feel like they are part of your brand. Advertisers…

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