Billboard Ads in Massachusetts
Billboards are a dominating presence that cannot be turned off, ignored, thrown away or unopened, and remains the true 24/7 form of advertising. Located on key highways, intersections and main points to all major cities, billboards are an advertising mainstay. They create brand awareness and name recognition among pedestrians, drivers and passengers. Choose a permanent billboard for directional or point-of-purchase sales or rotate your billboard advertisement to different locations every couple of months for maximum exposure to a variety of customers. Regardless of the program selected, billboards make a creative splash into any market.
Advantages
The Advantages of Billboard Advertising
- As the standard of the outdoor advertising industry, billboards offer a high level of consumer exposure to your advertising message.
- Massachusetts Billboard Ads create tremendous impact due to the massive ad size. Bulletin billboards are typically 14’ high x 48’ wide offering a total of 672 square feet of ad space.
- Because billboards are typically located on expressways, interstates, primary roads and major intersections, they offer high frequency of exposure. Nighttime illumination further increases showing to consumers.
- The low CPM (cost per thousand impressions) makes billboards one of the most cost-effective forms of advertising when compared to other media types.
- Billboard campaigns have the unique ability to quickly build product and brand identity and maintain top of mind awareness.
Facts
Billboard Advertising Facts
- Ad campaigns can target consumers geographically and/or demographically.
- Billboards are often used as directional signage, pointing consumers to retail locations and events.
- In most cases billboard displays are produced on vinyl or a bio-degradable eco-flex material.
- Typical billboard sizes are 14’h x 48’w, 20’h x 48’w and 20’ x 60’w.
Permanent Bulletins
Permanent Bulletins
Permanent Bulletins are purchased in four-week periods and afford dominant exposure to high traffic at fixed locations. The advertiser remains at the location throughout the contract duration, usually an 8-week minimum. Rotary Bulletins (select markets) are moved to different, pre-approved locations periodically to give broad market coverage.
Posters
Posters
12’ x 25’ posters are often called the “workhorse” for out of home advertising because they provide wide distribution and continuity of a message.
- Posters are excellent for providing instant consumers awareness for seasonal promotions, special events and new product launches.
- Due to their inexpensive price, they can be used for long-term advertising campaigns and can easily fit in most ad budgets.
- Poster Panel billboards provide deep market penetration to reach both pedestrian and vehicle traffic at or near point of purchase locations.
Below are some examples of Massachusetts Billboard Ads
Other Billboard types available in Massachusetts include Digital LED Billboards (select markets), Mobile Billboard Trucks, Wallscapes (Spectaculars), Inflatable Water Billboards, Aerials, and Parking Garage Billboards
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