Digital Billboards
Features and Benefits
The Features and Benefits of Digital Billboards
- Digital Displays offer tremendous creative flexibility allowing up-to-the-moment message opportunities. Unlike static displays, digital creative can be changed monthly, weekly, daily or hourly from a computer terminal.
- Digital Displays offer high-impact, crisp, full-color definition and image quality.
- With the ability to immediately customize the advertising messages, time-sensitive advertising copy such as one-day promotions, special events, Amber and news alerts can be instantly promoted.
- Digital Displays are the first outdoor medium to offer day-part messaging, allowing advertisers to alter their message based on the time of day consumers are exposed to the ad.
- Computer generated ad designs and wireless uploads puts the power of outdoor advertising into the palm of the advertiser for maximum flexibility.
- Display sizes vary greatly from: 20' x 60', 14' x 48', 10'6" x 36' and 11' x 24'
Locations
Digital Billboard Locations
- Positioned in the most traveled, highly visible areas of expressways, interstates, and major intersections.
Production
Digital Billboard Production
- Design is digitally created and digitally transmitted directly to the board. No installation or printing production costs.
Program Length
Digital Billboard Program Length
- Programs can range from four-week periods, weekly, daily or long term.
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