Cinema / Movie and Theater Advertising
Movie theater media reaches up to 75 million moviegoers each month, and its advertising recalls are four times higher than ads placed on television. Movie theater advertising reaches targeted consumers with innovative messages that engage moviegoers in a highly effective manner. We will help you choose the right cinema product that’s best for your ad campaign whether it’s Static Slides, Digital Ads or Rollingstock. Effective movie theater advertising can also include one-to-one promotions, partnering with events or sponsorships and can be conducted at the venues themselves, with marketing teams promoting a variety of products to consumers as they are waiting in line or approaching the theater.
Advantages
The Advantages of Cinema Advertising
- Movie Theater Advertising delivers your message to a captive audience.
- Movie Theater on-screen and lobby ads can use full sight, sound and motion to increase ad recall.
- Frequent repetition of the message insures that moviegoers see and remember your ad, building brand awareness.
- Advertiser’s company image is often boosted by the association with the movies on the big screen in full color.
- Because movie theaters are located near or in suburban shopping malls and other high-profile retail areas, ads are positioned close to point-of-purchase.
- Campaigns can be targeted by a demographic profile based on the geographic location of the movie theater.
Facts
The Facts about Cinema Advertising
- Moviegoing is the #1 leisure activity among adults. (Source: MRI 2007 Doublebase)
- The average consumer saw 7.9 movies in 2008. (Source: NRG 2008)
- 1.3 billion movie tickets were sold in 2008. (Source: 2008 MPAA Market Statistics)
- The box office grossed $9.8 billion in 2008. (Source: 2008 MPAA Market Statistics)
- There are nearly 40,077 movie screens in the U.S. – 79% of which sell advertising. (Source: Arbitron 2007, NATO)
- Moviegoers who saw in-theatre advertising are 44% more likely to remember the ad than consumers who saw it on TV. (Source: TNS November 2004)
- 91% of moviegoers remember cinema ads unaided up to one week after going to the movies. (Source: TNS November 2004)
- Cinema advertising has longevity. Up to one week after seeing an advertisement at the movies, nearly half of consumers could name the specific brands they saw advertised. (Source: TNS November 2004)
- Moviegoers are nearly 70% more likely to be motivated by ads, meaning they find the ad relevant to them and would like to see it again. (Source: TNS November 2004)
- Moviegoers exposed to an advertiser’s campaign including slides and spots have 30% stronger brand-specific, unaided recall compared to those exposed only to the spot.
- About two-thirds of the movie-going audience is under 35. (Source: Nielsen Media Research, 2006)
- 88% of moviegoers are under 55. (Source: Nielsen Media Research, 2006)
- The moviegoing audience spans across all ages.
12-17: 17%
18-34: 32%
18-49: 51%
25-54: 38%
(Source: Nielsen Media Research, 2006)
- 48% of moviegoers dine at a restaurant before or after a movie. (Source: SV/Lieberman Research Q1 Added-Value Study)
- 31% of moviegoers shop before or after a movie. (Source: SV/Lieberman Research Q1 Added-Value Study)
- Nearly 9 out of 10 moviegoers prefer to see a preshow instead of a blank screen. (Source: Lieberman Research to date
Below are some examples of Cinema / Movie Theater Advertising
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