Category Archives: NEWS


Taxi Advertising in Boston – Why it Works

Taxi Advertising in Boston – Why it Works

Taxi advertising in Boston continues to serve as one of the premier Out-of-Home advertising options for branding or driving new traffic to your business. With a population of over six million, Boston is the #7 designated market area in the country making it a commanding media market. Boston welcomes more than 10 million visitors yearly from all over the world. Each Taxi Top ad in…

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Welcome to our new website

Welcome to our new website

We are very excited to introduce our new Billboard Connection website. This site is designed to help business owners and agencies explore the myriad of Out-of-Home Advertising options available today. OOH Advertising continues to be one of the fastest growing (but original) forms of business to consumer and B to B marketing. There are now over 100 forms of outdoor media that can be used…

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CBS Outdoor Becomes Outfront Media

CBS Outdoor Becomes Outfront Media

CBS Outdoor is taking on a new name to emphasize that it is a front-and-center player in the steadily growing out-of-home advertising industry. The billboard company that spun off from CBS earlier this year is rebranding itself as Outfront Media, a moniker that embodies the firm’s goal to “lead the evolution of this medium in the digital age,” said Chief Executive Jeremy Male. The company…

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OOH Industry Brings Happy Faces to Times Square

OOH Industry Brings Happy Faces to Times Square

As part of the annual Advertising Week held in New York from September 23 – 27, OAAA members have launched a campaign to highlight the effectiveness of OOH and its influential relationship to social media. Billboards across the country are proving to the American public that OOH advertising is “EverywhereUR.” The campaign allows Americans everywhere to have their personal photos featured on a digital billboard…

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In Boston and Nationwide, Out-of-Home Responds

In Boston and Nationwide, Out-of-Home Responds

A series of evolving messages on digital billboards assisted the community after the Boston Marathon explosions, while Out-of-Home platforms across the country expressed unity and sympathy.   Digital technology provided “dynamism and adaptability”, summed up by the publication Digital Signage Today. In the Carolinas, an OOH art director created a design featuring a tear on the unicorn from the Boston Marathon’s logo with the tagline, “Pray…

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Mass. gives the go-ahead for electronic billboards

Mass. gives the go-ahead for electronic billboards

Drivers along Massachusetts highways could soon be seeing new, eye-catching scenery: electronic billboards. The new state-approved regulations authorizing the billboards go into effect Dec. 7. They follow a three-year pilot program that tested the digital signs in selected areas and showed that electronic billboards created no safety hazards for motorists, said Sara Lavoie, a spokeswoman for the state Department of Transportation. While opponents fear a…

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Digital Billboard Plan Helps FEMA During Superstorm Sandy

Digital signage used to spread emergency messages at no cost to the taxpayer. During Hurricane Sandy, the Federal Emergency Management Agency and the Outdoor Advertising Association of America worked together closely to provide the public with rapid disaster-related messages at no cost to taxpayers. The medium for these messages was digital signage. As part of a new program initiated during the storm, FEMA officials were…

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Studies count eyes falling on billboards

Studies count eyes falling on billboards

A new scientific method to estimate how many eyeballs fall on roadside billboards was presented Thursday to about 200 advertising professionals in Charlotte. Joseph Philport told members of the American Advertising Federation/Charlotte, formerly the Charlotte Ad Club, that the outdoor advertising industry is being fundamentally changed by the new metrics, which for the first time can deliver demographic information about the effectiveness of billboards. Philport…

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Pro Bono Campaign Aims to Keep the Kings in Sacramento

Pro Bono Campaign Aims to Keep the Kings in Sacramento

BILLBOARDS that went up in Sacramento recently say “Game Over,” with a deflated basketball representing the “O,” and, below that: “If the Kings leave, we all lose.” The billboards direct Sacramentans to a Facebook page, facebook.com/SacDeflated, where an online campaign aims to retain the N.B.A.’s Sacramento Kings, whose owners reportedly are contemplating a move 400 miles to the south, to Anaheim, Calif. Typically pro bono advertising campaigns like this one arise from…

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Local billboards to commemorate 9/11

Local billboards to commemorate 9/11

Clear Channel Outdoor-Boston said its digital billboards will observe a “digital moment of silence” Sunday morning to commemorate the 10th anniversary of the terrorist attacks of Sept. 11, 2001. Technically speaking, Clear Channel Outdoor-Boston’s digital moment of silence will last a bit more than hour. During that time, no commercial ads will be shown on its seven digital billboard faces, only the message, “Pause and Reflect.”…

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