Bulletin Billboards

Billboards are a dominating advertising medium that cannot be turned off, ignored or thrown away and remains the true 24/7 form of advertising. Located on major highways, intersections and main points to all major cities, billboards are an advertising mainstay. Choose a permanent billboard for directional or point-of-purchase purposes or for brand awareness. Alternatively, advertisers can rotate the billboard creative to different locations every couple of months for maximum exposure to a variety of customers. Regardless of the program selected, billboards make a creative splash into any market.

Features and Benefits

The Features and Benefits of Bulletin Billboards

  • As the standard of the industry, billboards offer a high level of consumer exposure to your advertising message.
  • Bulletins are typically leased in four-week periods often with a 3-period minimum. Semi-perm (26 week) and perm (52 week) leases offer discounted lease rates.
  • Billboard campaigns create tremendous impact due to the massive ad size. The standard bulletin size is 14 feet in height by 48 feet in width offering 672 square feet of total ad space.
  • Because billboards are typically located in heavy traffic areas, they offer high frequency of exposure.
  • The low CPM (cost per thousand impressions) makes billboards one of the most cost effective forms of advertising when compared to other major media.
  • Nighttime illumination further increases exposure to consumers.
  • Campaigns can target consumers geographically and/or demographically.
  • Billboards are often used as directional signage, pointing consumers to retail locations and events.
  • Billboard campaigns have the unique ability to quickly build product and brand identity and maintain top of mind awareness.
  • Rotary Bulletins (select markets) are moved to different, select locations periodically to give broad market coverage.
  • Tri-VisionBulletins are divided into vertical strips and rotate on an eight second intervals to provide three separate messages. You may purchase one of the sides, or create a three-stage message by purchasing all three sides.

Locations

Bulletin Billboard Locations

  • Bulletin Billboards are typically located on expressways, interstates, and at major intersections providing the highest visibility.

Production

Bulletin Billboard Production

  • In most cases bulletin displays are produced on vinyl.
  • Standard bulletinsizes are 14'h x 48'w, 20'h x 48'w and 20'h x 48'w.

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