December 11th 2011 — Studies count eyes falling on billboards
A new scientific method to estimate how many eyeballs fall on roadside billboards was presented Thursday to about 200 advertising professionals in Charlotte [...]
March 2011 — Pro Bono Campaign Aims to Keep the Kings in Sacramento
BILLBOARDS that went up in Sacramento recently say “Game Over,” with a deflated basketball representing the “O,” and, below that: “If the Kings leave, we all lose [...]
September 9, 2011 — Local billboards to commemorate 9/11
Clear Channel Outdoor-Boston said its digital billboards will observe a “digital moment of silence” Sunday morning to commemorate the 10th anniversary of the terrorist attacks of Sept. 11, 2001 [...]
September 5, 2011 — Friendly's Launches a High-Energy, High-Five Effort
Believing that most chains "don't display enough energy," Harsha Agadi, chairman-CEO of the East Coast ice-cream chain, is ramping up "a super aggressive and extremely simple" campaign to "get to the energy level like that of [...]
February 18, 2011 — Gillette Shaves Jeter On NYC Billboard
Wait. Isn't Gillette based in Boston? And they insist on Jeter as a spokesperson? What's up with that [...]
February 18, 2011 — Armed Robbers' Pictures To Appear On Billboards
The FBI is hoping a new series of billboards will help law enforcement apprehend a team of bank robbers suspected in a series of incidents on the North Shore [...]
February 18, 2011 — Antibullying Billboard Campaign in Massachusetts
A billboard company is stepping up to donate space for an antibullying ad campaign on more than 100 billboards on roads across Massachusetts. Boston Clear Channel Outdoor has given the space to the Anti-Defamation [...]
January 20, 2011 — Never Stop Chasing Your Dreams
In the mid 1970s, a man named Sylvester had a dream of one day becoming a movie actor, but couldn't find a talent agency in New York City willing to take a chance on him. After being turned down by hundreds of agencies, he was so broke that he couldn't afford to pay the heating bill in his apartment [...]
December 13, 2010 — Atheist Ads on Buses Rattle Fort Worth
Stand on a corner in this city and you might get a case of theological whiplash. A public bus rolls by with an atheist message on its side: “Millions of people are good without God.” Seconds later, a van follows bearing a riposte: “I still love you. - God,” with another [...]
October 22, 2010 — I'm Too Sporty for My Freeway - Lexus Billboards
THE ideal spot for a billboard advertising a new car is along a high-traffic road where lots of drivers poking along in grille-to-tailgate traffic have time to read it. Yet those same clogged thoroughfares would be the worst possible places to savor the performance features of a sporty sedan [...]
October 7, 2010 — Peace billboards bring timely message to Boston
Though not a direct response to the city’s recent wave of violence, eight billboards designed by local youth went up Tuesday to promote a very timely message for Boston: peace [...]
September 27, 2010 — Auto-Focus: Drivers Like Digital Billboards
Many Americans believe that digital billboards are helpful to drivers and oppose current efforts to ban them, according to a new survey from the Opinion Research Corporation and Strategy One conducted in late August [...]
September 22, 2010 — WonderBra Billboard Causing Accidents?
A 3D advertisement by bra company Wonderbra, which features a well-enhanced woman's cleavage, is being considered a road safety hazard, as it can be distracting for drivers [...]
August 6, 2010 — Why Taxi Cab Advertising in Boston is so effective
Taxi advertising continues to serve as one of the strongest Out-of-Home Media advertising options for branding or driving traffic to your business. With a population of over six million, Boston is the number 7 DMA (designated market area) in the country making it a commanding media market. [...]
August 2, 2010 — Digital signs enlisted in hunt for Granddad Bandit
Photos of a balding, stocky man believed to have robbed 25 banks in 13 states will be plastered on billboards around the country as authorities try to catch the "Granddad Bandit," the FBI announced Monday. The agency recently traced the string of robberies back to a 2008 holdup of a SunTrust Bank in [...]
July 2, 2010 — The fast lane: Advertising vet's new venture drives into the market for truckside billboards
In a career that has spanned nearly 20 years, Glenn Anderson has sold advertising in a variety of mediums. And, for his latest venture, Plymouth-based Traffic Drivers Outdoor Advertising, Anderson is taking that expertise out on the road. With Traffic Drivers, Anderson is using open space on the sides of trucks that travel consistent delivery routes, such as those delivering to convenience and liquor stores, throughout New England, as a form of high-visibility, affordable outdoor advertising for his clients [...]
July 13, 2010 — Esurance Launches Out-of-Home Advertising from Coast to Coast
Esurance, the direct-to-consumer personal auto insurance company, is supporting its new brand positioning with the recent launch of an outdoor advertising campaign in several cities across the nation. "People when you want them, technology when you don't™" represents the fact that Esurance offers car insurance consumers the best of both worlds, with 24/7 customer service online [...]